In 2010, local entrepreneur, Matt Harris, set up MoreThanSport, a retail outlet and website selling sports and lifestyle apparel.
MTS was originally set up as a sports and lifestyle store, with a 50/50 split of sports and lifestyle stock. Over the years, the business developed greatly and eventually lifestyle products become over 80% of the shop and online store. It was therefore time for a rebrand, which was to coincide with the opening of a second store at Jersey airport.
Üba helped to develop the name; we wanted something iconic and strong. In the end, Matt settled with 'Hapi', taken from the Egyptian God of water and fertility. Matt commented; "We really liked the word and how it made us feel and the strong link with water, for the business and me personally, made it a great choice."
The original MoreThanSport logo featured a paint splat; as a brand refresh, the essence of the logo was kept but the splat was refined, and the name and colour scheme were updated to reflected a 2016 trending brand. The typeface is a strong, bold typeface enabling the option of using the logo as a whole or splitting the elements so that the type section could appear on it's own with the splat as a separate graphic element.
As part of the rebrand, the existing shop and van signage needed replacing as well as designing new signage for the new airport store. As an open air outlet in the airport departures hall, we were given the task of creating eye catching signage with limited wall space and without a shop window frontage. We placed a large vinyl cut version of the logo on the wall which faces every traveler as they walk into the departures hall creating instant impact. On the reverse, the wall was painted in the brand colour orange, and the type section of the logo applied in white-out to catch attention.
We also helped Hapi redesign their bags to an iconic, stylish bag that reflected the clothing brands sold. Stickers for wrapping and labels were also produced as well as stationery.