We were briefed by the States of Jersey Social Security department to create an engaging campaign to inform job seekers of all ages about the range of job opportunities within the hospitality industry. The aim of the campaign was to highlight hospitality as an exciting and rewarding career option to those who may have previously dismissed it or did not know enough about it.
Background research identified six specific areas within the industry looking for trainees. After learning more about each area and the benefits of the industry we developed a colourful and engaging identity using a rounded friendly font which conveyed excitement and diversity. We teamed this up with motion lines to give the identity pace and vibrance.
A promotional leaflet was designed, with six choices of cover detailing each job sector, informing seekers of the opportunities available and asking them to register their interest. Interested parties were invited to an open day which included demonstrations and talks from industry speakers to inspire sign-up.
The branding was rolled out to training packs, booklets, signage, stickers and on-line marketing.