Brand influencer since 2008.

Meals for Memories

As part of the 2016 strategy to raise awareness of their services, Jersey Alzheimer's Association mission is also to inform the public of the symptoms of dementia and support those who are living with dementia, their families, friends and carers.

Meals for Memories is an initiative created to increase community awareness through conversation about dementia around a dining experience; an opportunity to dine, discuss and donate to Jersey Alzheimer's Association. Whether it's tea and cake or a formal dining occasion, it’s about encouraging communities to start talking! The idea was the brainchild of Sue Le Gallais, a Jersey based Cordon Bleu Chef and supporter of Jersey Alzheimer's Association.

We devised a striking campaign to appeal to people of all ages which was rolled out across various media, including an Island-wide Sponsorship pack.

As part of the Sponsorship pack, we created a tear off placemat to be used featuring infographics, statistics and advice about dementia so offering a topic of conversation for guests but also gave them something to take home afterwards. We also put together a 'Where to begin' guide explaining how the project worked. To promote the event, we created postcards which were placed in coffee shops around Jersey and also produced a roadside banner and a banner for the JAA website. Social media was also prominently used to raise awareness for the campaign which had fantastic interaction.

The campaign was launched on 24th February 2016 when His Excellency the Lieutenant-Governor Sir John McColl and Lady McColl, patron of Jersey Alzheimer's Association, hosted a lunch at Government House. The media received the story well covering it on the radio as well as local on and off-line publications.

So with a 'meal' being anything from an afternoon tea, breakfast or 5 course dinner, have you hosted your 'Meals for Memories' event yet?